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商品編號： 9-813-073 出版日期： 2012/11/30 作者姓名： Applegate, Lynda M.;Nylen, Daniel;Holmstrom, Jonny;Lyytinen, Kalle 商品類別： Entrepreneurship 商品規格： 26p 再版日期： 地域： 產業： Publishing industry;Telecom 個案年度： 2009 - 2011
商品敘述：
The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products and services are challenged by new digital category breakers such as the iPhone, Hulu, or Netflix. To this end, it offers a short tour of the changing print media landscape and reviews major upheavals in its business models. The Bonnier case illustrates how to engage in and manage a radical digital innovation process. In particular, it discusses the challenges associated with responding to the disruptive effects of digitalizing printed magazines. It illustrates concrete challenges that the Bonnier R&D manager Sara hrvall needs to tackle as she starts as the first R&D manager at Bonnier.
涵蓋領域：
Entrepreneurship
相關資料：
Case Teaching Note, (5-813-076), 11p, by Lynda M. Applegate
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